Podcast:Bankless Published On: Thu Feb 15 2024 Description: Today on the show we're joined by Luca Netz, the new owner of Pudgy Penguins. Luca walks us through his story of how he got here, from a less than ideal childhood, to a full blown NFT empire. In addition to a massive new deal with Walmart, he also lays out the case for why he thinks the bright future for Pudgy Penguins has only just begun. ------ ❎ Visit dydx.exchange to learn about dYdX Chain https://dydx.zone/3SfJTP7 ------ 🎧 Listen On Your Favorite Podcast Player: https://bankless.cc/Podcast ------ BANKLESS SPONSOR TOOLS: 🐙KRAKEN | MOST-TRUSTED CRYPTO EXCHANGE https://k.xyz/bankless-pod-q2 🔗CELO | CEL2 COMING SOON https://bankless.cc/Celo 🗣️TOKU | CRYPTO EMPLOYMENT SOLUTION https://bankless.cc/toku 🛞MANTLE | MODULAR LAYER 2 NETWORK https://bankless.cc/Mantle 💸 CRYPTO TAX CALCULATOR | USE CODE BANK30 https://bankless.cc/CTC 🦄UNISWAP | ON-CHAIN MARKETPLACE https://bankless.cc/uniswap ------ TIMESTAMPS 00:00:00 Start 00:07:36 Intro To Luca 00:11:09 Building an NFT Brand 00:17:00 Deciding to Buy Pudgy Penguins 00:19:43 Earning the Money For The Purchase 00:23:35 What Did Luca Actually Buy? 00:26:03 The Masterplan 00:30:44 Post-Buy Learnings 00:38:57 First Steps Of Action 00:43:03 Licensing 00:45:46 Royalties 00:50:19 Walmart Deal 00:59:33 What's Different About Web3 01:03:54 Managing Expectations 01:09:43 Pudgy World 01:16:01 zk Sync 01:18:19 Lightning Round 01:22:59 Wen Flip Apes? ------ RESOURCES Luca Netz: https://twitter.com/LucaNetz Pudgy Penguins: https://pudgypenguins.com/ ------ Not financial or tax advice. See our investment disclosures here: https://www.bankless.com/disclosures