Breitling's Creative Director And Own-Brand Owner Sylvain Berneron Talks
Podcast: The Real Time ShowPublished On: Thu Jan 12 2023
Description: Send us a textAlon and Rob are joined by the charming Creative Director of Breitling, to discuss his past, present, and a very exciting future as he prepares to launch his own brand under his own name for the very first time.2:00 Sylvain's journey before the watch industry called10:05 The new Chronomat and the use of ethically sourced materials18:44 Breitling's four logos and what that means for the brand25:05 The challenge of design and transforming brand perception32:30 Technical obsessions and challenges38:45 What Sylvain thinks of the digital world45:05 Will we see Berneron watches soon?51:47 With great talent comes great...cantankerousness? 57:07 The karma of the watch industryFollow the hosts on Instagram @robnudds and @alonbenjosephThanks to @skillymusic for the theme tune.
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