#47 Managing $500M+ in dealership ad dollars, Uncovering marketing budgets, Do gimmicky dealership mailers work? | David Regn, Co-Founder & CEO of Stream Companies
Podcast: Car Dealership Guy PodcastPublished On: Tue Jan 02 2024
Description: In this episode, I'm speaking with David Regn, Co-Founder & CEO of Stream Companies. This episode is brought to you by: CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships. Learn more @ https://www.cdkglobal.com/dealership-xperience-platform Stream Companies - Full-service, fully integrated, tech-enabled ad agency doing the ordinary extraordinarily well. Learn more @ https://www.streamcompanies.com/ Interested in advertising with CarDealershipGuy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:01:38) - Starting Stream (00:03:52) - What services does Stream offer today? (00:04:16) - How have you seen dealers shift the way they deploy marketing dollars? (00:08:59) - Stream’s scale (00:14:27) - How much are dealers paying to acquire a customer? (00:17:06) - Do local dealers have an embedded advantage over national brands or vice versa? (00:18:35) - What is the budget you are responsible for and where is it being deployed? (00:20:30) - Thoughts on 3rd party listing sites (00:27:20) - Do you still believe in traditional media advertising? (00:30:12) - Call to Actions (00:32:32) - Are you doing anything in the AI space? (00:33:47) - Is there any meaningful AI implementation on the consumer front? Check out Stream Companies here. Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership) This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
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