Live From NGA | Coborn's Dennis Host on Leveraging Big Data, Loyalty, and In-Store Digital Media
Podcast: Omni Talk RetailPublished On: Tue Mar 12 2024
Description: In this insightful interview from the NGA show, Dennis Host, SVP of Marketing at Coborn's, shares his expertise on e-commerce marketing, loyalty programs, and the power of Big Data in the grocery industry. Host discusses Coborn's journey from operating a full e-commerce warehouse model to implementing store pickup, and how their loyalty program has been instrumental in understanding and segmenting their customers. He highlights the importance of leveraging customer data and partnering with CPGs to create targeted campaigns and personalized offers through AI. Host also touches on the challenges and opportunities of retail media networks for regional grocers. Discover how Coborn's is re-platforming their e-commerce experience and leveraging in-store digital media, such as dynamic digital circulars, QR codes, and video recipes, to create an experiential and engaging shopping environment for their customers. Special thanks to the VusionGroup for making all our show coverage possible! #DennisHost #Coborn's #NGAshow #ecommercemarketing #loyaltyprogram #BigData #retailmedia #customerdata #shopperdata #datawarehouse #datainfrastructure #CPGpartnerships #dynamicdigitalcircular #emailmarketing #textmarketing #instoreactivations #customersegmentation #AIpersonalization #omnichannelshoppers #analyticsinfrastructure #ecommercereplatforming #digitalmediainstore #experientialgroceryshopping #QRcodes #videorecipes #digitalsignage
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