Albertsons SVP On Reducing Cognitive Load, Shoppable Recipes & Digital Insights | CommerceNext 2024
Podcast: Omni Talk RetailPublished On: Thu Jun 13 2024
Description: In this exclusive interview recorded live from the Ownit AI Podcast Studio at CommerceNext 2024, Jill Pavlovich, SVP of Digital Shopping Experiences at Albertsons, shares insights on the company's digital transformation journey from a traditional brick and mortar grocery store to an omnichannel retailer. With a background in fashion merchandising and experience at Wayfair, Jill brings a unique perspective to the grocery industry. Jill discusses the challenges and opportunities of reducing customers' cognitive load when it comes to meal planning and grocery shopping. She highlights Albertsons' innovative shoppable recipes feature, which offers over 9,000 proprietary recipes created by in-house dietitians and chefs, tailored to customers' dietary preferences and household sizes. Discover how Albertsons is leveraging digital engagement, retail media, and customer insights to cater to the evolving needs of consumers, including the upcoming Gen Z shoppers, in this engaging conversation.
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