Walmart Unlimited: The Future of Shopping or a Soon-To-Be Failed Experiment?
Podcast: Omni Talk RetailPublished On: Fri Mar 07 2025
Description: In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: 🎮 Walmart just launched Walmart Unlimited, a shoppable video game experience designed to merge immersive gaming and e-commerce. But is this the future of shopping or just another metaverse experiment destined to fail? In this week's episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital, we explore whether Walmart can drive real sales through virtual experiences and if customers will actually buy products inside a game. For the full episode head here: https://youtu.be/rTReEPz6yR8
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